Novotny's Antique & Personal Property Estate Sale Services

Full Service Estate Sale Liquidation Expert
Appraised Estate Sales

Personal Property Estate Sale Liquidation Includes 

Antiques and Collectibles
Decorative and Fine Arts
Residential Contents and Ordinary Objects

Novotny's Personal Property Estate Sale Services is a full service estate sale company serving Los Angeles County, Orange County and Beach communities since 1990. Novotny Personal Property Estate Sale Services specializes in in the total liquidation of antiques and collectibles, decorative and fine art and complete residential contents, both rare or common and ordinary. Located in San Gabriel Valley Novotny Personal Property Estate Sale Services has been offering valuation services since 1979 when the family opened a 20,000 sf antique store in Glendale across the street from the art deco Alex theater on Brand Blvd. See our new website: Appraised Estate Sales

Full Service Estate Sales Must Meet Client's Needs

It is up to you, the consignor, to establish your estate sale liquidation needs and priorities. It is up to the estate sale agent to properly communicate with you in order to understand your needs and priorities during the liquidation and to meet your needs. The liquidation process proceeds best through careful communication to determine your estate sale liquidation needs so each party is on the same page.

Clients must identify which personal property objects that are present will not be included in the sale. This must be done prior to contracting with Novotny to act as their agent and then to stage, price and sell objects while seeking a total estate sale liquidation. Which of your personal property objects are important to you to retain if fair market value is not attained from potential buyers during the estate sale liquidation? We must know how low you will go to unburden yourself of ownership? What is the lowest acceptable price for those objects you identify as preferring to retain if the reserve you set for such objects is not met?  Otherwise all objects present are considered consigned and subject to the agreed upon agent's commission. 

If total liquidation is the objective, then the asking prices, with prior consignor agreement, may be discounted substantially, especially in the concluding hours of the sale. This strategy is only implemented with the full knowledge and blessings of the consignor. Transparency is an essential ingredient of Novotny's Estate Sale Services.

Client Centered Options Drive a Novotny Personal Property Estate Sale Liquidation

It frequently happens that not all consigned objects are sold. That is why it is important that clients  determine which objects they prefer to retain rather that sell below a benchmark determined by the client. Only then will Novotny be sufficiently informed to achieve your total liquidation objectives. All parties must always be on the same page.  What happens if total liquidation is not achieved?

Novotny's Personal Property Estate Sale Clean Out Services.

Estate sale clean out needs and services vary. What are your clean out needs upon conclusion of the sale? It is important there be a clear understanding of those needs and how they will be met. Novotny has professional clean out services that address the complexities of clean out issues such as hazardous materials, scrap metals, charitable donations and arranging for dumpsters or dump runs.

Novotny's Estate Sale Services Include:

  • Professional onsite estate sale management
  • Property pricing based on 35 years of buying, selling, consigning, trading and appraising.
  • Experienced in all competing markets and market levels
  • Consignment to alternative markets when appropriate and agreed to
  • Effective advertising
  • Merchandizing and organizing
  • Arranging cashiers/support personnel
  • Careful attention to security
  • Prompt financial accounting and reporting of sales results
  • Arranging for clean out when circumstances require significant clean out services

The Advantages of a Professional Estate Sale Liquidation

When your objective is the liquidation of residential contents remember that you have options.  Bear in mind that your residential contents, throughout the home, including antiques, furniture, collectibles fine art, rugs and decorative objects look best in their natural home setting for which they were chosen. If you consign your personal property to auction your property will likely be moved to a large commercial setting and mixed in with objects owned by others which sometimes includes tired, overly offered dealer stock or less desirable objects. This association and setting cause your property to loose appeal, specialness and value.

There are many advantages to a Novotny estate sale. One advantage is that everything is offered separately, not in preselected and arbitrary lots such as typically found at public auctions. Auction have preselected lots in which only an object or two may wanted by a prospective buyer; the buyer is forced to bid on unwanted objects and therefore minimizes their offer to get the items they want. 

At a Novotny Estate Sale residential contents and ordinary household goods are selectively but generally priced. Buyers can quickly evaluate the fairness of the pricing, and, if satisfied, begin gathering ordinary kitchen objects, linens, bric-a-brak and garage objects they intend to purchase. Buyers create the lots they intend to purchase at a Novotny sale. By selecting the object they indicate their intent. They see Novotny selling similar lots to others and are comforted that the lot price agreed to is fair. Novotny prices such objects based upon his knowledge and experience and by evaluating the quality, desirability and condition of each object in the lot. When a lot is comprised of many small common and ordinary objects Novotny adds the value of each object in his head and offers the lot for the total. Buyers seldom say no to his offer. If his offer is refused then Novotny will price each object individually a little higher than he priced it as a lot. Liquidation is thereby furthered while getting top dollar, especially during the beginning hours of the sale. In the concluding hours of a sale lots are more aggressively discounted based on the client's urgency to sell.

Other Features of a Novotny Estate Sale

  • Fair and knowledgeable pricing
  • All  objects fresh to market for each sale (single seller only)
  • Builds a "Buyer's Frenzy"
  • Promotes your rare and unusual objects
  • Announcements to mailing list of buyers (as appropriate)
  • Competence and Ethics alway apply
  • Well advertised sales
  • Strategic merchandising and object placement
  • Cashiers at entry/exit and roving sales assistants and security

Novotny seeks sales with rare and unusual objects. Such objects are desirable to the public and provide good advertising opportunities to draw in the best buyers. Informed buyers, like those that follow Novotny, know that unusual, rare, beautiful and artistic objects are highly desirable and a once in a lifetime buying opportunity.

Regular Novotny repeat customers know that when Novotny notifies them of a sale that they can expect to find such objects. They realize that if they fail to buy that the next person that sees the object may buy it without hesitation. They will regret not buying. It is this buying frenzy that gets results in a successful estate sale. But this approach must also be coupled with good salesmanship that is professional, courteous, friendly spirited and fun. 

Having Novotny conduct your estate sale is easy. Novotny is careful to communicate with the client regarding relevant issues. Once an agreement is established nothing is required of the client other than investing their trust and confidence in Novotny and communicating with him about their concerns, priorities and requirements.   

Bringing in Buyers

Over the years Novotny has developed a dedicated following which he maintains on a mailing list. Recently Novotny received the following message and request by email:

I made some purchases at your estate sale in Anaheim Hills a few months back. It was a good experience dealing with you and your family. I would like to get on your mailing list for future sales. Thank you. Don and Gay S.


Novotny will line up eager buyers, many who have followed him for years and know that a Novotny's Estate Sale that is advertised on his mailing list is alway interesting, and that the sale will have many unusual and fine objects. With years of personal property pricing experience, rooted in all levels of the marketplace, Novotny will seek and get the sales results that consignors seek. His years of experience, mailing list and advertising skills bring in eager buyers willing to pay the initially firm asking price. The buyer's frenzy in the first few hours of the sale provide a significant selling opportunity

If a property is inappropriate for sale at an estate sale, Novotny will assist the client in identifying and consigning the property for liquidation in an appropriate competing market either locally or nationally as part of his service. 

Disclosures: When you retain Novotny to conduct your estate sale he will be acting as an agent with an interest in selling he property. The role of an estate sale agent is different from the role of an appraiser. The agents role is to price objects for sale, based upon the client's liquidation priorities and other conditions that apply. The role of the agent is not to determine value as an appraiser, but to liquidate residential contents in a manner that realizes the clients objectives. If you seek an appraisal of the value of individual objects please inquire about arranging for an independent Novotny appraisal.

Choose your estate sale agent carefully. 

In California there are no state license requirements for estate sale agents. There are no professional estate sale organizations that provide training, testing for proficiency, or that establish ethical and performance standards. There are no minimum qualifications or governmental entities that screen qualified applicants.


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